What Keywords to Use for SEO

by Bill Yeager March 16, 2024

SEO key phrases are of great importance for any SEO strategy. SEO keywords are the words and phrases people use to find data, goods, and services on Google. The rankings of your website in the search engines rely on these keywords.

Your content keywords are key to the search engines, understanding the website’s purpose and connecting it with relevant search queries. This increases the chance of your website coming on top of the search results, resulting in more organic traffic.

Understanding keyword research

Keyword research seeks and gives keywords that are connected to your site and audience. It is actually locating the words and phrases that your target clients use to search for similar products or services that you offer.

Tools can help you with keyword research; they can show you which keywords are the most popular, how high their search volume is, their competitiveness, and whether these keywords are relevant to your website. Google Keyword Planner, SEMrush, Moz Keyword Explorer, and Ahrefs are all among the best keyword tools.

keyword research

Keyword research is not only about tool usage but also about other things. It is important to understand the nature of the audience that you are trying to reach and the intent of the search. Understanding what your audience is looking for and the preferences of these people enables you to tailor content to search queries and provide valuable information or solutions.

Choosing the right keywords for your website

The process of selecting the exact keywords for your webpage is of paramount importance for providing focused visitors and improving your ranking position. It is essential to include keywords that are relevant and have a good search volume when selecting keywords.

Relevance is how much the keyword you are looking for matches your website. The proper way to rank your website through search engines is to identify keywords that correctly describe what your website is presenting.

Search volume is the number of keyword searches in each particular period. Competition for a keyword with a high search volume is always tempting, but the search volume and competitiveness must be balanced. SEO beginners may find it difficult to rank for highly competitive keywords, and they may not have enough experience in that area. But, in fact, ranking for low-volume keywords may not lead to enough traffic that can be noticeable.

The competitive analysis shows how your competitors are utilizing high-value keywords and consequently helps you identify the same terms. Long tail keywords, being more specific and long in length, are highly specialized and can be added as a keystone strategy.

Long-tail vs. short-tail keywords

Longer and more exact keywords of lower search traffic but higher conversion rate. They are applied by those who know what they want and who are looking for the final touch. Long-tail keywords such as “best running shoes for flat feet” are also examples of them.

On the other hand, short-tail keywords are shorter, more general terms with bigger search traffic, but their conversion rates are lower. They are basic research and a source of general knowledge for them. For example: “running shoes” is a short-tail keyword.

Keywords are not the same. They have both pros and cons. Due to their difficulty in ranking, short-tail keywords might be less lucrative, yet they can deliver more traffic. Long-tail keywords that have lower search volume may bring more specific traffic to your site and better conversions.

Make a balance between keyword types to be efficient in using both of them. Use shorter keywords to get a wide audience and longer keywords to target your audience when they have a specific intention and want to qualify traffic.

Keyword placement and density

Once you have selected keywords for the website, take care to include them in the content. The positioning of the keywords is one of the most important factors for search engines to identify the relevance of the content to the queries.

Use keywords in the title header, meta description, and URL. In addition to making your text sound more natural, the use of keywords also makes it more relevant.

It is best to avoid keyword cramming and to keep some balance. Keyword stuffing-putting keywords in an unnatural manner is bad for both the ranking and user experience of a website. Rather, do not opt for keyword-stuffing technique, but write helpful, qualitative content with appropriate keywords.

Keyword density is subjective. Achieve a 1-2% density of keywords, or 1-2 times 100 words. The primary goal that should be achieved is that your material is able to convey the information in a way that is easy to understand and beneficial for the readers.

Monitoring and adjusting your keyword strategy

After putting into practice the keyword approach, measure its success and make changes accordingly. Monitoring keywords performance shows you which keywords are driving traffic and conversions and which ones need your attention.

Keyword analysis can be done with the help of special tools, such as Google Analytics and Google Search Console. This tool will reflect on your website’s organic keyword traffic, click-through rate (CTR), and conversion rates.

adjusting keyword

Based on this data, you can definitely find your high-performing keywords and improve your content to improve your ranks. In case certain keywords don’t work, it might be a good idea to check out their relevance or maybe try something else.

SEO is constant, and so should the optimization of keywords. Competitors, search tendencies, and user behavior are also subject to change. To rise above rivals and rank well in search results, pay attention to your keyword strategy, as it is a significant factor in your SEO.

The importance of ongoing keyword optimization

Briefly, search engine optimization keywords form the basis of any SEO endeavor. Grasping the concept of keywords, conducting in-depth keyword research, selecting the proper keywords, putting them in the right places in your content, and keeping an eye on the performance of your keywords will help your site be seen more by the right people, increase your traffic and win over SEO.

Perpetual keyword research and optimization are the prerequisites. By staying in touch with industry news, understanding your target market’s needs, and adjusting your keywords, you can keep your website updated and competitive in the very dynamic SEO market. Spend some time on keyword optimization so that you can boost your organic traffic and also search ranks.


Bill SEO in CT Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.