The Best Way to Create a TikTok Marketing Strategy

by Hayley Canfield August 23, 2023
Social Media Management CT

The Best Way to Create a Tik Tok Marketing Strategy

There has been a boom in Tik Tok usage around the world. People of all ages from all walks of life are now using what was once a niche app for teens and young adults. Businesses are taking notice.

Why? As a marketing tool, Tik Tok has incredible potential. Short, snappy videos and engaging visuals make it ideal for promoting products and services. However, creating a successful Tik Tok marketing strategy isn’t easy. It takes time, effort, and a lot of creativity.

This article will teach you everything you need to know about creating a successful Tik Tok marketing strategy. From finding your target audience to creating engaging user-generated content, we’ll cover it all. You’re about to make some amazing TikTok videos, so read on!

Define Your Target Audience

Tik Tok marketing strategies begin with defining your target audience. What audience are you trying to reach with your videos? Would you like to target millennials, Gen Zers, or both? What are their interests? How do they engage with content?

Your content will be more effective if you answer these questions. Additionally, you will be able to determine which hashtags and challenges to use in your videos.

Research Popular Hashtags and Challenges

After you’ve defined your target audience, research trending hashtags and challenges. This will give you an idea of what kind of content is performing well on Tik Tok.

If you want to find popular hashtags related to your business, simply open up the Tik Tok app and search for the keywords. In the case of a clothing store, for example, you might search for “fashion” or “style.” You’ll see a list of hashtags relevant to your search term.

You can also find popular challenges by searching for “challenges” in the Tik Tok app. This will bring up a feed of videos featuring people completing popular challenges.

Create Engaging Content

It’s time to start creating your own Tik Tok videos now that you know what’s popular! Your target audience should be kept in mind when creating content. Is there a type of video they would like to see?

Create a variety of trending videos, including product demonstrations, behind-the-scenes footage, how-tos, and more. Use appropriate hashtags and challenges in your videos! You will be able to reach a wider audience this way.

Promote Your Videos

After you’ve created some great TikTok content, it’s time to promote it. You can do this in a few different ways.

The first is to post your videos on other social media platforms, such as Facebook, Instagram, and Twitter. A broader audience will benefit from this.

Ads can also be run on Tik Tok. By doing so, you will ensure that people who are interested in your products or services will see your videos.

Analyze Your Results

Lastly, it’s important to analyze your results. This will help you determine what’s working and what isn’t.

To do this, simply open up the Tik Tok app and go to your Profile. Here, you’ll see a list of your recent videos, along with some analytics. These analytics will show you things like how many views, likes, and comments your videos have received.

Observe which videos are performing well and try to replicate them in future videos. Experiment with new ideas as well. You never know what might work!

Best Practices for Creating a Tik Tok Marketing Strategy

Let’s take a look at some best practices for Tik Tok marketing now that you know the basics. Your videos will be more likely to drive results if you follow these TikTok marketing strategies.

1. Keep Your Videos Short and Sweet

It’s important to keep your videos short and sweet since people have short attention spans. Ideally, Tik Tok videos should be 15 seconds or less in length.

Keep your videos short by concentrating on one main idea or message. Make sure your videos don’t contain too much information.

2. Use Popular Hashtags and Challenges

As we mentioned earlier, using popular hashtags and challenges is a great way to reach a wider audience. Whenever you use hashtags, make sure they are relevant to your business.

When promoting a new product, you might use a hashtag like “#newproduct.” If you own a clothing store, you might use hashtags like “#fashion.”

3. Use Eye-Catching visuals

Your videos should have eye-catching visuals since Tik Tok is all about visuals. Videos that are well-shot could include colorful graphics, interesting footage, or even just well-shot graphics.

When using eye-catching visuals, make sure to:

  • Make use of bright, contrasting colors: Opposites attract. Utilize contrasts between colors, such as red and green or black and white.

  • Find interesting or unique footage instead of boring footage. You can use slow-motion or time-lapse videos for this purpose.

  • Make sure your videos are well-shot: Use a stable camera and make sure your videos are focused. You will be able to create professional-looking videos this way.

  • Think of your thumbnail as a mini-advertisement for your video. Make your thumbnail attractive so that people will want to click on it.

4. Use Attention-Grabbing Sounds

You should also use attention-grabbing sounds in your videos in addition to eye-catching visuals. Your voice, music, or sound effects could all be examples.

When using sounds, make sure to:

  • Using popular music in your videos is a great way to attract your viewers. If you intend to use copyrighted material, make sure you obtain permission from the owner first.

  • Adding sound effects to your videos can really bring them to life. So don’t be shy about using them! Just be sure not to use too many sound effects, as this can be overwhelming.

  • Make use of your voice: If you have a strong voice, consider using it in your videos. This can help add personality to your videos and make them more engaging.

5. Be Funny

You should try to be funny in your Tik Tok videos. You don’t have to be a comedian to do this. Just try to add some humor to your videos.

Puns and play on words are good ways to be funny. As an example, if you are promoting a clothing brand, you might make a pun out of its name. Pop culture references are another way to be funny.

Using self-deprecating humor is another way to be funny. You can do this by making fun of yourself or your business. Just make sure not to take yourself too seriously.

6. Be Inspirational

People also love watching inspirational videos, so try to be inspirational in your Tik Tok videos. This could be things like sharing your personal story or the story of your business.

You could also share tips or advice to inspire people. For example, you could share tips on how to start a business or how to be successful in life. Just make sure to keep your videos short and sweet.

In order to be inspirational, you need to be authentic. It is easy to see through fake positivity, so just be yourself. Here are a few tips on being inspirational:

  • Being vulnerable is a sign of strength. You will be able to connect with your audience on a deeper level this way.

  • Don’t sugarcoat it: Keep it real. Be careful not to use overly inspirational language or make false promises.

  • Be relatable: Try to be relatable. Describe stories that people will be able to relate to. This will help people connect with you on a personal level.

7. Incorporate TikTok Influencers in Your Campaign

TikTok influencers are people with a large following on the app. They typically create videos around a certain niche, such as fashion, beauty, or fitness.

You can increase your brand awareness and reach a wider audience by utilizing influencers in your TikTok influencer marketing campaign.

Using TikTok influencers in your marketing campaign can be done in a few ways:

  • Collaborate with them: Collaborating with TikTok influencers is a great way to reach a larger audience. A joint video or giveaway could be created when you collaborate with an influencer.

  • You can also pay TikTok influencers to promote your brand. Free products or money could be your payment.

  • Mention them in your videos: TikTok influencers can also be mentioned in your videos. This could be something as simple as giving them a shoutout or talking about their videos.

8. Comment Regularly and Encourage Comments on Your Posts

Adding TikTok effects to your videos will give them a special look. They can be used to add text, graphics, or even change the look of your video.

You can choose from a wide range of TikTok effects, so you’re sure to find one that fits your brand. It’s also a great way to enhance the visual appeal and engagement of your videos.

Here are some things to keep in mind when using TikTok effects:

  • Overdoing it can make your video look cluttered and unprofessional. Use them sparingly and only when they add value to your videos.

  • Choosing the right TikTok effect is crucial. There are thousands of options available, so make sure you choose wisely. Choose effects based on the overall look and feel of your video.

  • Experiment with TikTok effects: Don’t be afraid to try them out. Find out which one works best for your videos by trying out different ones. It’s always possible to remove an effect if you don’t like it.

Make sure to use TikTok effects in your videos if you want to make your TikTok marketing campaigns more successful.

Final Words

Now you have everything you need to create a successful TikTok marketing strategy. It’s now time to start using TikTok if you haven’t already. It’s a great platform for businesses of all sizes.

It is estimated that there are over 1 billion active TikTok users, making it a great opportunity for businesses to reach a wider audience. Using the tips in this guide, you can create an effective TikTok marketing strategy.

So, what are you waiting for? Start creating videos and see the results for yourself!

Hayley Canfield High Point SEO and Marketing

Hayley Canfield

Owner, High Point SEO & Marketing, Your Next & Last Social Media Manager