Boosting Your Google Ranking with Topical Authority for SEO in CT
Websites with similar ideas abound on the internet. Google, however, tends to value one website’s page over another when it comes to rankings, even if their pages say the same thing. The higher the perceived content authority of your website, the higher your organic search rank.
Essentially, authority is how Google evaluates your website’s trustworthiness and credibility in a particular niche, industry, product, or service. In Google’s opinion, topical authority refers to your website’s ability to establish itself as an authoritative source of information about your industry based on the quality of your content.
There may be similar blog posts on the websites of industry experts and beginners in that industry, for instance. Experts possess more comprehensive content and have already established themselves as authoritative experts, so they are more likely to have higher page authority and rank higher for industry-related keywords.
Any successful digital content strategy must build topical authority. This article discusses how to build topical and content authority, the SEO content best practices associated with them, and how to create strategic content with SEO CT content services to enhance your authority online.
Digital Content Strategy: The Importance of Topical Authority
Content authority reveals how your website compares to similar websites in your industry in terms of expertise and trust. Take an industry-related keyword for example, and consider that you have a similar page on your website and another’s. Google uses your topical authority to determine which of you is more trusted to speak on that topic. As a result, you may appear higher in search results.
Topical authority is different from domain authority, another important ranking factor. A quality content marketing strategy combines on-page SEO, informative and relevant content, and content marketing best practices. The domain authority, on the other hand, focuses on SEO technical aspects outside the scope of SEO CT content creators, such as web design and development.
In determining which websites rank high in search results, Google’s algorithm considers all of these factors. Moreover, websites with better topical authority tend to have better content authority on topics relevant to their niche. You will therefore rank higher than less authoritative websites because Google sees your website as a trustworthy resource.
Your SEO CT content strategy doesn’t have to be limited to topical authority. You can establish credibility among users by developing your website into an informational resource that covers a niche or topic thoroughly.
Businesses that provide content that shows they know what they’re doing are more likely to attract potential customers than those that don’t provide any information about what they do.
Boosting your content authority with these best practices
Your website doesn’t earn topical authority instantly, just like organic results. You can start building your credibility and authority by working with SEO CT content strategists and SEO CT consultants. You can accomplish this in a few ways:
Use an Effective SEO CT Content Strategy
By utilizing content marketing best practices, you can improve your current topical authority or establish your website as a credible resource. Consult with your SEO CT content strategist about your website, your existing content, and the topics and keywords you want to rank for.
Here is what your content should look like:
- Consistent: Consistent content means regularly posting content about the topic on which you want your website to become an authority. Although evergreen content isn’t the only thing you need to focus on, having up-to-date content can boost your user base without requiring significant changes.
- Intentional: Be user-oriented in addition to quality content and incorporating keywords and LSI organically to improve SEO. When you don’t write content that matches the context and purpose of users’ searches, keyword-rich content won’t help.
- Informative: Producing informational content identifies your website as an authority on the topic. Users are more likely to stay on your website if they see something interesting. Content that is comprehensive has organic keywords and topics that algorithms can pick up to improve your authority.
Focus on a niche industry topic when creating content.
Utilizing the most relevant topic clusters for your website is one of content marketing’s best practices. You may be able to discuss many topics in your industry but spreading your resources too thin will not benefit you. Clustering your content around specific topics will boost your rankings more effectively.
Cluster content and pillar pages are good strategies. In pillar content, a number of keywords related to various aspects of the topic are addressed on one page. Your pillar content includes cluster content that provides more information about the various clusters.
You don’t want your cluster content to compete with your pillar content. Your cluster content supplements your pillar content by using less competitive keywords. As a result, you will have more opportunities to establish your topical authority with quality content.
Make Your Writing User-Friendly
Quantity is no longer as important as quality in ranking.
Writing content relevant to user intent is one of the SEO CT content marketing best practices. Now that algorithms can understand a user’s intent and context behind their search, adding keywords for the sake of adding them isn’t enough.
You should understand the context of a keyword before adding it to your page. You can tell that users are looking for content that will help them start their buyer’s journey when you see keywords posed like a question like “what is the best gaming laptop in 2022?”.
There are also keywords like “brand x gaming laptop” and “brand x model y in Burlington, CT”. Although these also discuss gaming laptops, their intent is different. “Brand x gaming laptop” now has users who are delving deeper into their buyer’s journey to learn more about the product’s features. And then “brand x model y in Burlington, CT” are users who are now looking for places to purchase the product in their area.
You can’t provide the same piece of content to all three users at the same stage of their buying journey because they’re at different points in their journeys. What are they trying to learn about, how do they differentiate the available products, or where can they buy it? It will be necessary to create original content that is relevant to all three.
How to Measure Your Results
A website’s topical or domain authority cannot be measured precisely, and you cannot determine how search engines view it. Based on your share of traffic and the keywords that rank for your content, you can determine how authoritative your content is.
If you want to rank your content for specific keywords, you can use any SEO tool. When you look at your ranking keywords’ traffic share, you can gauge your page authority.
The traffic you get for high-traffic keywords is significant in the best-case scenario. Also, you may have a high share for keywords with less traffic, which means your topical authority is high. It is possible, however, that you won’t see the results if the volume isn’t that high.
Establish Your Topical Authority With High Point
Even if you’re an industry expert, you’ll need a strategic content plan based on SEO CT best practices to rank well in search engines. You can have informative content that’s optimized for your users’ queries when you work with High Point SEO & Marketing’s SEO CT content writing services.
In order to thrive in the spotlight, we create relevant content. We conduct extensive keyword research to identify the best keywords to target and which niches of your industry your brand should focus on. We then create SEO content that complements your products and services with well-researched content.
Developing organic authority on search engines requires topical authority for any SEO CT content strategy. One of the best practices of content marketing is building your authority to see long-term organic growth. With top-quality content, High Point can transform your website into an authoritative presence in your industry.
Bill Yeager, Co-Owner of High Point SEO & Marketing in CT
