How to Improve Your LinkedIn Social Selling Index: Know the Score

by Bill Yeager August 03, 2023

Welcome to the world of social selling! In today’s digital age, leveraging the power of online platforms has become an essential strategy for businesses and professionals alike. And when it comes to professional networking, LinkedIn reigns supreme.

But here is a question: How effective are you at utilizing LinkedIn as a tool for social selling? If you have ever pondered this query, then it’s time to get acquainted with your LinkedIn Social Selling Index (SSI) score. This little-known metric holds the key to unlocking your true potential on the platform and maximizing your sales success.

Curious about what SSI is all about? Want to know how you can boost your score and achieve greater visibility in front of potential customers? You’re in luck! In this blog post, we’ll delve into everything you need to know about improving your LinkedIn SSI score.

What is the LinkedIn Social Selling Index (SSI)?

LinkedIn Social Selling Index (SSI) is a powerful metric that measures your effectiveness in leveraging LinkedIn for social selling. It provides valuable insights into how well you are utilizing the platform to build relationships, engage with prospects, and ultimately drive sales.

The SSI score ranges from 0 to 100, with higher scores indicating better performance. It takes into account four key elements: establishing your professional brand, finding the right people, engaging with insights, and building strong relationships.

Establishing your professional brand involves optimizing your profile by including relevant keywords, showcasing your expertise through endorsements and recommendations, and regularly sharing insightful content.

Finding the right people means actively expanding your network by connecting with industry professionals and potential leads. The more connections you have within your target audience or industry niche, the greater access you have to opportunities for engagement.

Engaging with insights refers to staying up-to-date with industry trends and sharing valuable content that resonates with your target audience. By consistently providing useful information or thought leadership pieces via posts or articles on LinkedIn Pulse, you position yourself as an authority figure in your field.

Last but important is building strong relationships – this entails fostering meaningful connections through regular interaction such as commenting on others’ posts or sending personalized messages. Building rapport not only enhances trust but also increases the likelihood of generating quality leads.

Understanding what goes into calculating an SSI score can be immensely helpful in identifying areas where improvement is needed. In upcoming sections, we will delve deeper into ways you can boost each element of SSI to enhance overall performance on LinkedIn’s social selling front. So let’s get ready to unlock strategies that will propel you toward social selling success!

How to Check Your SSI Score

To check your SSI score on LinkedIn, follow these simple steps:

1. Log in to your LinkedIn account and go to your profile page.

2. Scroll down to the section titled “Your Dashboard” and click on “Measuring Your Social Selling Index”.

3. This will take you to a page that shows your SSI score as well as a breakdown of the four key components: Establishing Your Professional Brand, Finding the Right People, Engaging with Insights, and Building Relationships.

4. Take note of your current SSI score and compare it with industry benchmarks to see how you stack up against others in your field.

5. Dive deeper into each component by clicking on them individually. This will give you more specific insights into areas where you can improve.

6. Set goals for yourself based on these insights and start taking action to enhance each component of your social selling strategy.

Remember, improving your SSI score is an ongoing process that requires consistent effort and engagement on LinkedIn.

Tips for Improving Your SSI Score

When it comes to improving your LinkedIn Social Selling Index (SSI) score, there are a few key tips that can help you make significant strides. Optimize your profile by ensuring it is complete and showcases your expertise. This includes having a professional headshot, a compelling headline, and an engaging summary that highlights your skills and achievements.

Next, focus on building and expanding your network. Connect with relevant industry professionals, thought leaders, and potential clients or customers. Engage with their content by liking, commenting, and sharing posts to increase visibility.

Another important aspect of boosting your SSI score is creating valuable content. Share insightful articles or publish original posts showcasing your knowledge in the field. This will establish you as a trusted authority within your network.

Furthermore, actively participate in LinkedIn groups related to your industry or target market. Contribute value by answering questions or starting conversations that demonstrate your expertise.

Engage in social selling activities such as reaching out to prospects through personalized messages or leveraging LinkedIn’s Sales Navigator tools for targeted searches.

By implementing these tips consistently over time, you will see improvements in both your SSI score and overall social selling effectiveness on LinkedIn

The Benefits of Having a Good SSI Score

Having a good LinkedIn Social Selling Index (SSI) score can have numerous benefits for professionals looking to enhance their social selling efforts. A high SSI score indicates a strong and active presence on LinkedIn, which can help you build credibility and establish yourself as an industry expert.

A good SSI score also means that you are effectively engaging with your network and building valuable connections. By regularly sharing relevant content, participating in group discussions, and reaching out to potential leads, you increase your chances of generating meaningful conversations and ultimately driving more business opportunities.

Furthermore, a high SSI score demonstrates that you understand the importance of personal branding. By optimizing your profile with compelling visuals, targeted keywords, and endorsements from colleagues or clients, you create a powerful first impression for anyone who visits your page.

Another benefit of having a good SSI score is increased visibility within LinkedIn’s search algorithm. As the platform prioritizes users with higher engagement levels and activity when displaying search results or suggesting connections, having a strong SSI score can significantly boost your visibility among potential prospects or employers.


Improving your LinkedIn Social Selling Index (SSI) score is crucial for maximizing your social selling potential on the platform. By understanding what the SSI is, checking your current score, and implementing strategies to enhance it, you can elevate your professional brand and increase your chances of success.

Remember to regularly monitor your SSI score by visiting the LinkedIn Sales Navigator or using other available tools. This will provide valuable insights into where you stand and help you identify areas for improvement. Use the tips mentioned in this article to optimize each component of the SSI – establishing a strong personal brand, finding and engaging with prospects, building relationships, and sharing relevant content.

By consistently working towards enhancing these aspects of social selling, you will not only boost your SSI score but also improve your overall effectiveness as a salesperson on LinkedIn. Take advantage of all the resources at hand – from leveraging advanced search filters to engaging in conversations with potential clients – to showcase yourself as an expert in your field.


Bill SEO in CT Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.