Guide to Facebook Advertising in 2023

by Bill Yeager August 07, 2023

Hello to the future of advertising! In this digital world, where social media is the king, Facebook Advertising has become a giant for companies that want to reach their target audience. With over 2. With 1. However, the Facebook Advertising landscape is constantly changing and it is hard to keep up with it. Do not be afraid because, in this complete guide, we will take you by the hand and show you all you need to know about successful Facebook Advertising in 2023!

What is Facebook Advertising?

Facebook Advertising is a great marketing tool that enables businesses to advertise their products or services on the world’s largest social media platform. It has a variety of ad formats and targeting options that allow businesses to reach the particular audiences according to their demographics, interests, and behaviors.

Facebook Advertising allows you to make very specific campaigns for your perfect customer profile. No matter if you want to create a brand awareness, to increase the website traffic or to boost the conversions, this advertising platform will help you in all these.

The main benefit of Facebook Advertising is the wide range of user data it has. The platform has billions of users who willingly disclose information about themselves, and businesses can use this data to define their target audience and create personalized ads that will be appealing to the potential customers.

Thus, whether you are a small local business or an international corporation seeking global exposure, Facebook Advertising is a way of growth by linking you directly with your target audience. It is now the time to use the social media advertising and make your business success skyrocket to new levels!

How to Create a Facebook Advertising Campaign

Designing a Facebook advertising campaign is a must in order to get to your target audience and to advertise your business. First of all, you have to know what you want to achieve and what you want to do. Do you want to boost the brand recognition, get more people to your website or get more leads?After you have specified your goals, you can start your campaign.

To start with, go to the Facebook Ads Manager and click on “Create. ” Then, select the objective that fits your goals; the choices are brand awareness, reach, engagement, conversions, and others. After that, you will have to choose your target audience using the demographic data such as age, location, interests, and behavior.

Now is the time to have some fun – to write the ad content that will be interesting and persuasive. Select from the different formats such as image ads or video ads. It is of the utmost importance to design attention-grabbing images and to write convincing text that will touch the hearts of your audience. Do not leave out the CTA that is the main part of the message and makes the users to take action.

After you have created the interesting ads, you should decide where they will be displayed on Facebook platforms – News Feed or Stories – and also on Instagram placements if you want. Define the budget for each ad set and decide whether to use automatic or manual bidding strategies depending on the level of control you want over the costs.

The Different Types of Facebook Ads

In the case of Facebook advertising, there are different types of ads you can use to effectively reach your target audience. Every kind has its own special characteristics and advantages. Now, let’s have a look at the various kinds of Facebook ads that you can use in 2023.

  • Image Ads: These are the ads that are simple but at the same time eye-catching, they are composed of an image and a short caption. They are integrated into the news feeds of the users, thus, making them visible and engaging to the maximum.
  • Video Ads: The video content is getting more and more popular, so the video ads on Facebook are a perfect way to attract the attention and to tell the brand story in a dynamic way. These ads are automatically played as users scroll through their feeds, thus, they are difficult to miss.
  • Carousel Ads: This kind of ad unit lets you to display several images or videos in one ad unit. The users can swipe horizontally through the carousel cards, thus, they will have an interactive experience that can increase the click-through rates.
  • Collection Ads: Collection ads are made for mobile devices and they have a main image or video with four smaller product images below it. The users are redirected to a full-screen shopping experience when they tap on the ad.
  • Instant Experience (formerly Canvas)Ads: Instant Experience ads are the ads that are full of images, videos, carousels and other elements and they are the ones that provide an immersive and interactive mobile experience.

Pros and Cons of Facebook Advertising

Facebook Advertising is now a must-have for businesses to reach their target audience and advertise their products or services. Nevertheless, just like any other advertising platform, it has its own advantages and disadvantages.

The main plus of Facebook Advertising is its huge user base. With over 2. With 8 billion monthly active users, you can reach a huge audience of different demographics and locations. This in turn leads to the creation of highly targeted advertising campaigns that can result in a better engagement and conversions.

The other advantage is the possibility to tailor your ads according to the particular goals. If you are looking to boost the brand awareness, get more visitors to your website or generate leads, Facebook has a wide range of ad formats and targeting options that fit your needs.

How to Measure the effectiveness of your Facebook Advertising campaign

The Facebook advertising campaign effectiveness is the key to the fact that you are getting a return on your investment. There are so many metrics and data that it is difficult to decide which ones are the most important. These are the main methods to evaluate the success of your Facebook advertising campaign.

Conversions tracking is the key to know how your ads are doing. Through the installation of the conversion tracking pixels on your website or landing page, you can know the number of people who clicked on your ad and did the desired action like making a purchase or filling out a form.

The CTR monitoring can be a good way to know how engaging and relevant your ads are to the viewers. A high CTR shows that the users are finding the ads valuable and they are clicking on them, while a low CTR may be a sign that the ads need to be adjusted.

The engagement metrics like likes, comments, and shares can be the indicators of how your content is being received by the audience. The high levels of engagement mean that your ad is liked by the users and they are willing to interact with it.

Besides, the analysis of cost per result (CPR) gives you the opportunity to assess the effectiveness of each ad campaign. This metric shows you how much it costs for each desired outcome or conversion that is achieved through the campaign.

Do not leave out the ROI (return on investment) measurement. Determine the income from the sales that are directly linked to the Facebook ads and compare it to the total amount spent on those campaigns.

Bear in mind that every business is different and what works for one may not work for another. Experimenting with different measurements will help identify what metrics matter most for evaluating success based on individual goals and objectives.


In today’s digital landscape, Facebook advertising has become an essential tool for businesses looking to reach their target audience and drive results. With its vast user base, advanced targeting options, and diverse range of ad formats, Facebook offers a wealth of opportunities for advertisers.

To create a successful Facebook advertising campaign in 2023, it is crucial to have a clear understanding of your goals and objectives. Whether you want to increase brand awareness, generate leads, or drive sales, crafting a well-thought-out strategy will be key.

When creating your campaigns on Facebook Ads Manager, take advantage of the different types of ads available. Experiment with video ads to capture attention and engage users visually. Utilize carousel ads to showcase multiple products or highlight different features. And don’t forget about the power of dynamic ads that automatically show personalized content based on user behavior.


Bill SEO in CT Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.