What Questions to ask an SEO Company

by Bill Yeager March 04, 2024

SEO companies are the key actors in websites’ visibility on the internet. Companies need an online presence nowadays to be competitive in the digital age. SEO firms work on websites and content and optimize these for search engine results, which in turn increases organic traffic and brand visibility. These companies utilize diverse approaches to optimizing the search engines’ rankings, resulting in higher traffic that translates to more clients.

Why Good Questions Matter

The choice of SEO provider has to be determined by answering the right questions. The distinction between using a reliable business that is successful and getting scammed or being provided with incompetent services. The right questions can lead to the details that will uncover the company’s experience, expertise, tactics, communication, or cost. This will help you decide whether a particular SEO company will be suitable or not for your business.

SEO Questions

Ask the Company About Its Experience and Expertise

  • What is the duration of the company’s functioning?
  • Any SEO company’s age in business signals expertise and stability. Established companies usually have a rich history.
  • Who have they served in the business world?
  • Working with an SEO agency with a wealth of industry experience is advisable. Having a corporation aware of your sector might be beneficial because every industry has its complications and demands.
  • How many prizes have they got, or what certifications do they have?
  • Certifications and awards from companies can be used as proof of knowledge and credibility. Look for Google and Bing certificates, as well as industry awards.
  • How do they keep abreast of the recent market developments?
  • SEO algorithm and best practices are updated regularly, as well as the SEO. A good SEO company must always be vigilant and willing to adjust its approaches to meet the new standards established by search engines.

Company Strategy and Technique Questions

  • What are their different keywords, and how do they optimize them?
  • Keyword research is fundamental for SEO. Inquire about how the company finds your business’s keywords and improves the website and content for them.
  • Which strategies do they use to improve in- and outbound side?
  • On-page SEO uses meta tags, headers, and content to enhance a website’s search engine rankings. Off-page optimization is one powerful tool that contributes to high-quality link building. Achievement, in turn, is based on knowing the company’s philosophy.
  • What kind of destructive methods are employed?
  • Black hat techniques are not as ethical as search engine algorithms. These methods penalize or ban sites from the search results. Ethics matter when choosing a good SEO company.
  • What is the measure of success?
  • A good SEO service provider should be able to specify the metrics and goals they will use to evaluate their progress. Seek to understand their KPIs and client reporting.

Company Reporting and Communication Questions

  • Will the media report on the issue and do so promptly?
  • Regular monitoring and understanding of SEO performance and results entail following up and reporting. Enquire from the company on how regularly the reports are updated and what the report’s content entails.
  • Which indicators will they be able to show?
  • Therefore, the organization should know which metrics it will report and update on, not just the regular updates. Illustrations will include search traffic, keyword rankings, conversion rates, etc.
  • How do we choose communication channels?
  • Successful SEO partnerships need to incorporate good communication. Look at their email, phone, and project management systems, and you should see that they will be convenient for you.
  • Where will the contact be?
  • An SEO business contact who is always looking out for you will enable you to communicate with them quickly and solve your issues/problems promptly. Please seek out your main connection for the means to reach them.

SEO Reporting

Pricing and Contract Questions for the Company

  • Do they charge in a particular way?
  • A budget is required, along with a decision on whether services are affordable. To do this, one needs to know the pricing structure. One should know the difference between monthly retainer, project-based, or hybrid pricing.
  • Are hidden fees involved?
  • Additional charges exist that are levied by some SEO companies. See if you should be aware of any hidden charges or fees before committing.
  • What is their contract period?
  • The contracts can be for a short term, for example, a few months, or a long term, for instance, a year or two. Talk about the contract terms and see if it suits your business strategy and schedule.
  • On the early termination of the contract- what would happen next?
  • Request to know about the company’s cancellation policy and the penalties involved in terminating the contract early. The information must be clear before signing the contract.

Choose the Right SEO Company for Your Business

Picking the right SEO provider suitable for your company is a must. It is vital to answer several questions about the company’s experience, knowledge, tactics, communication, pricing, and contracts to choose the service provider that best aligns with your business goals and values. Take time to learn about the product, read the instructions, and compare it to other brands to make an informed decision. A good SEO company can improve your internet visibility, and hence, it helps your business to succeed.


Bill SEO in CT Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.