In the continuously changing digital marketing landscape, SEO (Search Engine Optimization) has become an essential element to businesses that wish to enhance their online presence. Nevertheless, not all companies can afford to use a full-scale SEO strategy. This is where White Label SEO comes in. However, what is white label SEO, and what can it do to help your business? In this guide, we will discuss what white label SEO is, how it functions and why it can be a game-changer to your business.

What is White Label SEO?

Understanding White Label SEO

White label SEO is the process of an SEO service provider offering SEO services to a business using the business name. Basically, the company that is reselling the SEO services can rebrand and package it as their own without doing the SEO work. Here, the company is invisible, and it offers superior SEO services to the business that markets such services to the customers.

This is the best business model to use in case one is an agency or a consultant or even a small business that is interested in providing the SEO services without building internal expertise or investing in a complicated SEO operation.

How a White Label SEO Works

The Process of White Label SEO

The process of white label SEO involves finding an established SEO service provider who will handle the activities that come under SEO, including keyword research, on page optimization, content production, back linking, etc. The company re-selling the services is able to present such results and reports to the clients as though they were the company doing the work.

Here’s how the process typically works:

Select White Label SEO Provider: The company that intends to provide SEO services will find a well-known SEO provider.

Client Acquisition: Clients who are seeking the services of SEO are acquired by the business.

SEO Execution: The white label SEO agency executes the SEO plan, deals with keyword optimization, content development and technical SEO, and the client has no idea about the third-party participation.

Rebranding: The company rebrands the SEO work as its own and reports and updates the client under its own name.

Benefits of White Label SEO for Your Business

Save Time and Resources

Among the greatest benefits of white label SEO is that it is time-saving and resource-conserving. It may be expensive and time consuming to develop an in-house SEO team. Under white label SEO, you are able to access the knowledge of the competent professionals and concentrate on other areas of your business. You do not have to use specialized SEO experts and buy the tools needed to use them; your provider will do that on your behalf.

Expand Service Offerings

When you collaborate with a white label SEO provider, you will be able to provide SEO services to your clients without learning all the specifics of SEO. This implies that you will be able to diversify your services and satisfy the rising need of businesses to use SEO. Being an agency that wants to provide SEO as a supplementary service or a freelancer who wants to expand his or her client base, white label SEO may be of assistance to you in extending your range.

Focus on Your Core Competencies

When you outsource SEO services, your business can concentrate on what it does best. As an example, a marketing firm that focuses on social media marketing can collaborate with a white label SEO company to provide an end to end digital marketing service, without losing focus on their own expertise in social media management. This will enable you to offer a comprehensive service to the clients without straining your resources too much.

Deliver High-Quality Results

The white label SEO services are normally offered by the experts that specialize in SEO. This implies that you will be able to deliver quality results to your clients that are tested and proved. SEO is a long-term investment and therefore when you hire the experts, your clients will experience improvement in their search engine ranking constantly.

Why Should You Choose White Label SEO?

Cost-Effective Solution

Outsourcing SEO is more cost effective compared to hiring a team of SEO experts in-house bearing in mind the salaries, training and overheads. White label SEO is a cheaper alternative because you only pay what you need and there is no extra expense of constructing and maintaining an in-house SEO team.

Scalability and Flexibility

White label SEO will enable you to grow your business fast. With your SEO provider doing the job, you can accommodate more clients without being bothered about the additional workload. Such flexibility is especially useful to agencies and consultants who desire to expand their business but cannot afford to bring new employees with each new client.

Access to Advanced Tools and Resources

The process of SEO needs specific tools to conduct keyword research, analytics and monitor progress. White label SEO agencies usually possess high quality tools that may cost the small companies or startups too much to invest in. When you collaborate with a white label provider, you will be able to access these advanced tools but you will not be required to make the investment on your own.

Who Should Use White Label SEO?

Digital Marketing Agencies

White label SEO can be a great benefit to digital marketing agencies that would like to provide a full-service package, including SEO. It enables them to provide the best SEO services devoid of an SEO team.

Freelancers and Consultants

Other freelancers who are experts in other areas of digital marketing, such as content creation or social media management, can also use white label SEO to provide more comprehensive services to their clients. This assists them to gain more revenue without learning more skills.

Businesses Looking to Offer SEO to Their Clients

White label SEO is a good option in case your company operates with customers that are seeking SEO services, but you lack the knowledge and resources to deal with them.

 Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.