How to Create an Irresistibly Compelling Offer
It is just a matter of psychology when it comes to converting potential buyers
Many business owners struggle with marketing and selling their product or service. In this article, I’ll explain how to make it simple.
There must be an irresistible and compelling offer to make any business successful. It doesn’t matter what you decide to sell, whether it’s a product, service, or information, the better you are at crafting the offer around it, the more likely it is that you will succeed.
There is a problem. Most entrepreneurs aren’t sure how to create their offer, let alone get it in front of the right target market. But the offer is key. With it, you’ll be able to tap into untapped profits and potential, as well as explode your business.
A compelling offer requires an in-depth understanding of a few things. In order to create an irresistible offer, you must know your customers, your business environment, and your niche well. And, of course, you must know your competitors well. If you know those three things well, you will be able to create offers that are irresistible to the masses.
Making an offer that is compelling
You can build a compelling and irresistible offer by following seven keys. Each of them is crucial. Each of them must exist if you want to succeed in business. These seven keys will largely waste your time, and you won’t achieve much success if you ignore any of them.
As an alternative, if you follow these seven keys, you will grow your offer over time and succeed. Taking time to understand and implement your offer in the right way will put you on the path to market dominance. The keys provide you with the framework, but execution is key here.
Make sure you are clear
You need to be very clear about what you are selling in order to create an irresistible offer. If you want people to buy from you, you need to develop and deliver a very clear and easily understood offer. Confused people won’t buy from you.
It’s important to accurately depict and convey the purpose of what you’re offering, and not use clouded words that don’t relate to the offer in a way that is clear and concise. Be specific about this. Make sure the title is appealing, relevant to your audience, and offers a promise that can be fulfilled through whatever you’re selling. Use numbers, dates, or percentages to illustrate the offer.
Provide great value for thier money
It is becoming less commonplace for businesses to offer value. Most people are trying to do as little work as possible for the best return when it actually needs to be the other way around. You need to provide massive value to your customers. You might make some initial sales if you just slap something together hoping for big profits, but don’t expect any consistency when your value falls short.
If your offer does not deliver value, you will have to refund, refute, and dispute it ( you know those idiots). If you go out of your way to provide a lot of value, your offer will snowball. Negative publicity can burn your business for a lifetime. If you go out of your way to deliver massive amounts of value, your offer will snowball.
Provide a discount or premium to your customers
Whether you offer a big discount or a premium, you must give your customers a reason to buy from you right away. How can the offer be made irresistible? Think carefully about what bonuses you can add. Unless you offer a premium service or a discount, you might not be able to overcome the prospect’s objection easily. Remember, the prospect’s attention and information are extremely short. A rock bottom price isn’t the goal; you need to stack on extras to make the offer irresistible.
Provide an explanation of your offer
It is natural for people to be skeptical. When they come across your offer, they will need to be convinced, no matter who you are or what you are selling. Even if you haven’t built up a relationship with that person for a long time, you need to provide a very logical explanation for your offer. How will it benefit the prospect? If they buy it, what will they be able to accomplish?
In essence, this isn’t rocket science, but it takes careful communication. As stated in the first key, the offer needs to be very clear, but it also needs to be explained in detail. Don’t trick them into buying, but tell them why they absolutely need to buy. You should use bullet points laced with buyer psychology and slick sales copy.
A response is required immediately
Make sure your prospect responds immediately. You might want to consider the scarcity principle in this offer. Perhaps it is going to expire in a few days or hours. Perhaps there are only a few pieces available. Or maybe it is something else altogether.
Your response needs to be immediate, whatever it is. Convey that time is of the essence. You might never be able to see them again once they leave. That’s why car salesmen work so hard to get you to buy right away. The chances of locking that deal plummet once you leave.
Make sure the call-to-action is clear and compelling
If you want your prospects to act, you must include a strong call-to-action. Imagine they are an 8-year-old child who needs to be taught what to do next. Almost every compelling offer will tell you what to do next. For example, click the green “buy now” button, enter in your details, and then download it. Or something along those lines.
Make sure you use bold colors and buttons on your pages, and don’t overwhelm them with clickable elements. This is also why you want to remove navigational elements and menus from offer pages, in order to help guide the prospect in an intended direction without giving them too many options.
Offer a guarantee that will protect your buyer & remove their risks
Providing a bulletproof guarantee to the prospect and reversing any risk involved can help your offer succeed, and you will sell on autopilot. When you offer a 30-day money-back guarantee, you are encouraging prospects to take action because they believe there is no risk involved. Smart marketers understand the importance of offering this guarantee. This shows how confident you are that the customer will absolutely love whatever you have to offer, as well as taking the risk out of their hands.
Conclusion
As you can see there is a simple format to marketing and selling your product or service. Just follow these steps and you’ll surely be off to the races. If you are still stuck and need some help feel free to contact us at any time for a free Internet Marketing audit for your business! We’re the best SEO CT has and work nationally, also, check out our amazing Social Media Management work!
Bill Yeager, Co-Owner of High Point SEO & Marketing in CT
