Digital Marketing Agency CT for PPC or SEO?

by Hayley Canfield November 03, 2022
Digital Marketing Agency Connecticut for PPC or SEO

Should your Digital Marketing Agency in Connecticut provide PPC or SEO for your business? Many people often get confused between the concepts of PPC and SEO. There is no such thing as whether or not PPC is better than SEO. Don’t let any Digital Marketing Agency in CT tell you otherwise. Keywords are the basis of both marketing tools, but they are utilized and measured differently. It is our philosophy at High Point SEO & Marketing to understand our clients’ goals rather than to recommend the best solution based on one method or another. Depending on your goals, both PPC and SEO campaigns can be equally effective, so you should understand how each works.

PPC vs SEO Options for a Digital Marketing Agency CT?

The concept of PPC and SEO as options from a Digital Marketing Agency CT can be viewed in many different ways, but here we will break it down to its bare bones to provide you with a thorough understanding. In order to help you choose the best method for your Connecticut business, we will explain what each acronym stands for and how each method works.

It stands for Pay Per Click, which is exactly what it sounds like, a type of advertisement in which you pay for every click you receive. In addition to Google, Yahoo, Bing, and social media sites like Facebook, Instagram, Twitter, and Pinterest, PPC ads can be used on several websites. In essence, PPC campaigns are paid promotional ads that are shown to specific, targeted audiences in order to gain exposure and new leads for your business.

The term SEO stands for Search Engine Optimization, which involves optimizing your website, social media page, landing page, etc., so that it appears at the top of search results when users use key terms on various search engines. Search engine optimization includes optimizing written content, maximizing keywords, ensuring that your site appears on local sites, and much more. Either strategies can be performed by a qualified Digital Marketing Agency in Connecticut.

Which Is the Best Choice By A Digital Marketing Agency CT

Since SEO stands for Search Engine Optimization, which refers to optimizing your website, social media page, As we discussed earlier, PPC and SEO work both independently and together. In order to maximize the exposure of your business to new and potential customers, it is highly recommended that you employ both tactics if you are just starting out. PPC campaigns will achieve this quickly, while SEO takes several months to get your site to the top of search engine results.

SEO and PPC can get confusing at times, as many don’t understand one is paid while the other is organic. One explanation is that PPC is like renting the top space, while SEO is more like owning it. When you purchase top search results, you are only able to use them as long as you are willing to pay for them, but working toward that goal through SEO tactics on a daily basis is more like owning that space since you will continue to appear there even if you do not buy ads. This is not meant to sound as though SEO is better, but rather what you require and when you require it.

What is Your Digital Marketing Agency in CT’s Plan?

Several factors determine whether it is a sale, a lead, or something else, such as your business model, current visibility situation, and where you need it.

Please feel free to call us or contact us via our contact form if you have any questions about PPC or SEO.


Hayley SEO CT Hayley Canfield, Owner of High Point SEO & Marketing in CT