Which Content Types to Focus on Before Google’s SGE, and Which to Avoid

by Bill Yeager September 29, 2023

As Google’s algorithms change, content publishers must adapt. Google’s SGE (Search Guidelines Evaluator) upgrade has been making headlines online. Google hopes to improve search results by strengthening its content evaluation method with this upgrade.

Given these changes, we must know which material to prioritize and which may not comply with Google’s new standards. We’ll discuss which content kinds to prioritize and which to avoid before Google’s SGE change.

Google’s SGE update

Content providers are excited and worried about Google’s SGE overhaul. This update improves the search engine’s content evaluation process to provide high-quality, relevant results.

This upgrade emphasizes E-A-T signaling. Google favors accurate material from trusted sources with subject matter experts. Create well-researched, insightful content backed by trustworthy sources to become an authority in your niche.

Another consideration is user intent. Google strives to give users relevant search results. Therefore, you must generate material that directly answers their questions or meets their demands. Keyword research helps you understand how consumers search for industry information.

Video material is also growing post-SGE since it tells stories and shows things. Consider using instructional, product evaluations, or brand behind-the-scenes videos in your plan.

Long-form articles are still useful since they provide in-depth information. Due to their comprehensive coverage, these articles score well in search engines.

Thin or shallow content should be avoided at all costs as the SGE update has reduced its worth. Instead of writing many shallow articles, write fewer, more valuable ones that address customer issues.

Since mobile usage is rising continuously, optimizing your website for mobile devices is critical even before the SGE upgrade. Make sure your site loads swiftly on mobile devices and works well across screen sizes.

What content types to focus on

Google’s SGE update requires you to create the proper website content. What should you prioritize?

High-quality writing comes first. Well-researched, informative articles are always in demand. Keep your content relevant, entertaining, and well-written.

In addition to written content, infographics and videos are popular. Visuals simplify complicated topics and improve user experience.

Focus on interactive content too. This includes quizzes, calculators, surveys, and other interactive stuff. Interactive components keep visitors engaged and extend site duration.

Optimize your website for mobile devices too. A flexible design is vital as more people use smartphones and tablets to access the internet.

User-generated material can boost your approach. Reviews and testimonials boost credibility and organic traffic.

Before Google’s SGE change, prioritize these sorts of content on your website to rank higher in search results and increase organic traffic.

What content types to avoid

Due to Google’s SGE upgrade, some content kinds may not be good for your website. Avoid low-quality or thin content. This includes shallow articles and blog posts with little creativity or worth.

Avoid keyword stuffing in content too. The days of stuffing keywords into every sentence to boost search rankings are over. Instead, write high-quality content that naturally includes relevant keywords to benefit your viewers.

Duplicate content is also bad. Google ranks websites with duplicate content lower in search results. So make sure each website page has distinct and useful information.

Use fewer advertising and pop-ups to improve user experience. Intrusive ads can produce cash, but too many can frustrate visitors and drive them away.

Avoiding these types of material and focusing on high-quality, valuable information can help you negotiate Google’s SGE upgrade and boost your website’s exposure.

How to optimize your website for Google’s SGE update

Website owners must optimize their content to keep ahead of Google’s SGE upgrade. Here are some starting tips.

Produce high-quality, relevant material. This requires knowing your audience and providing useful information. Avoid keyword stuffing and use keywords naturally in your article.

User-friendly and device-compatible websites are essential. Mobile optimization is crucial as more people use smartphones and tablets to browse the web.

Next, monitor site speed and performance. User experience and search engine rankings can suffer from slow page loading. Image optimization, code minification, and browser caching speed up loading.

Building authority backlinks from industry-leading websites is also important. Backlinks show Google that your material is reliable and worthy of a better position.

Track your website’s performance with Google Analytics. Monitor page views, bounce rate, conversion rates, and other metrics to improve.


As Google’s SGE upgrade approaches, website owners and content authors must know what content to prioritize and what to avoid. By properly optimizing your website, you can keep search engines interested in your content.

Make sure your content is valuable and high-quality to stay ahead. Long-form blog pieces, manuals, tutorials, and extensive resources work well. These forms let you explore a topic, demonstrate expertise, and answer user questions.

Visual stuff is very powerful. Infographics, movies, photos with alt tags, charts, and graphs engage users and simplify information.

However, Google’s SGE change may hurt some material. Avoid thin, superficial, unsubstantiated items. In search results, keyword-stuffed or badly written articles will generally rank lower.

Optimizing your website using SEO best practices is crucial. Use Google Keyword Planner or SEMrush to find keywords for each piece of content. Use keywords naturally in your article without sacrificing readability.

Mobile searches now outnumber desktop searches, so make sure your website is mobile-friendly. Minimize picture sizes and use caching to speed up page loads.

Remember that quality backlinks from reliable websites can dramatically improve your SERP ranks. Contact industry influencers or bloggers who might like to link to your valuable information.

Importantly, never forget the user experience! Visitors can easily discover what they need and be happier with your site with seamless navigation and clear options.


Bill SEO in CT Bill Yeager, Co-Owner of High Point SEO & Marketing in CT, is a leading SEO specialist, Amazon international best-selling author of the book Unleash Your Internal Drive, Facebook public figure, a marketing genius, and an authority in the digital space. He has been personally coached by Tony Robbins, a fire walker and a student of Dan Kennedy, Founder of Magnetic Marketing. Bill has been on several popular podcasts and the news including Sharkpreneur with Kevin Harrington, FOX, NBC, and ABC by way of his Secret Sauce marketing strategies. Bill enjoys fitness, cars, and spending time with his family when not at work.